FRESKON Conference

The Freskon conference is a key pillar of the exhibition event, serving as a participatory platform for presenting critical issues related to the fresh fruit and vegetable sector.

During the conference, participants have the opportunity to be informed and engage in discussions with distinguished speakers and representatives from renowned companies and research institutes from the global market, addressing the present and future of the fresh products that concern them.

FRESKON CONFERENCE - April 10, 2025

The Pear in the Global Market!

Pavilion 13

This year’s conference theme is dedicated to pears. This product is well-established in Greek agriculture, with extensive expertise in production and significant investments in recent years in its preservation and distribution.

The conference will discuss the latest developments in pear production and marketing, focusing on the following key areas:

  • Cutting-edge Technologies in preservation and distribution.
  • Innovative Cultivation Techniques that enhance yield and quality.
  • Market Trends and Opportunities shaping the future of the pear industry.

 

Note: The program will be available soon.

INTERNATIONAL PEAR CONFERENCE PROGRAM

SECTION A

Speakers

MODERN TECHNOLOGY IN PEAR CULTIVATION!

Laurent de Smedt

Is pear cultivation truly challenging, or has the scientific community and modern technology changed this perception? Renowned speakers will share their insights on this topic.

Pear producer and Head of the Apple and Pear Department at the Belorta cooperative in Belgium!

SECTION Β

Speakers

PEARS AND CONSUMERS

Alessandro Zamgagna

What do consumers seek from pears today? What is the position of pears in consumer preferences? How can pear consumption be increased?

CEO of the Italian Origine Group

SECTION C

Speakers

THE WORLD OF PEARS IN GREECE

Giorgos Nanos

What is the current state of pear cultivation in Greece? Is there room for further development of this crop? Which varieties should Greek producers invest in?

Professor at the Department of Agriculture, Crop Production, and Rural Environment, University of Thessaly / Director of the Laboratory of Pomology of the Department

SECTION D

Speakers

IN THE WONDERFUL WORLD OF VARIETIES


A wide range of pear varieties is available today, leaving producers often uncertain about which variety to choose for cultivation. Renowned speakers will present the most interesting and valuable pear varieties available.


Conference Speakers

Alessandro Zampagna

CEO of the Origine Group

CV

Laurent de Smedt

Laurent de Smedt Head of the Apple & Pear Department at Belorta

CV

George Nanos

Professor of Arboriculture at the Department of Agriculture, Crop Production, and Rural Environment, University of Thessaly & Director of the Laboratory of Arboriculture

CV

ΕΚΔΗΛΩΣΗ ΕΝΔΙΑΦΕΡΟΝΤΟΣ

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Freskon!