Saturday 12 Αpril 2025
Pavilion13 / Special Events Area
THE FIG AT FRESKON
This year, Freskon brings figs to the forefront with a workshop focused on cultivation and trade discussions, organized by Fruitoneers. Figs are a very popular fruit, yet they have not received the marketing attention they deserve within the agricultural product structures in our country. The workshop will focus on the sustainable development of fig cultivation in Greece and abroad, emphasizing the prospects for expanding production and marketing.
Workshop Aspects:
- New varieties adapted to Greek and international climatic conditions
- Management of natural resources to increase productivity
- Challenges in marketing figs in domestic and international markets
- Promotion of Greek production abroad
Industry professionals will present modern trends in cultivation, the best practices for producing high-quality fruits, as well as strategies related to packaging and extending the product’s shelf life, with a particular emphasis on the requirements of international markets.
Note: The exact program will be available soon.
THE “CHALLENGES” OF THE LOTUS
Freskon 2025 will take the lotus to the stage and address all the challenges of cultivation, post-harvest processing, and marketing. As part of the promotion of alternative crops that thrive abroad but are of lesser importance in our country, a special forum for the lotus will be organized by Fruitoneers. This event will feature significant commercial representatives from both Greece and abroad. A highlight will be the presence of Mr. Pascual Prats, head of the most important European federation, the Asociación Española de Kaki.
Note: The exact program will be available soon.